London On Tap carafe design competition launched
London's brightest and best designers are today urged to pick up their pencils, stand by their drawing boards, and polish up their Apple Macs, as a new competition is launched to test their mettle.
A £5,000 prize is on offer to the London designer who most impresses the judges of the London On Tap competition to design a sustainable water carafe for London. In addition, the chosen design will be mass manufactured in 2009 to grace the tables of the capital's bars, restaurants and hotels.
The London On Tap campaign was launched in February, to promote the serving, and consumption of London's tap water in its thousands of restaurants, bars and hotels. The campaign has garnered support from celebrity chefs, environmental groups, and even the House of Lords, and thousands of restaurants and bars have already pledged their support.
The heart of the campaign is the competition to design a stylish and sustainable carafe, with national design agency, and campaign supporter the Crafts Council lending its expertise to run the competition on London On Tap's behalf.
The Mayor of London, Boris Johnson said:
"I am pleased to offer my wholehearted support to this campaign to encourage Londoners to choose tap water when they are eating out. Bottled water is environmentally damaging because it causes unnecessary waste and pollution. Tap water is a cheaper option, which will also help protect the environment. This competition to design a beautiful carafe for tap water is a great idea, and I urge talented designers to take part."
David Owens, Chief Executive of Thames Water said:
"In London we have probably the best drinking water in the world - we also have fantastic designers and creative ability. By combining the two, we can give London something iconic that you won't find anywhere else. The carafe will demonstrate the City's commitment to providing high quality drinking water whilst reducing the environmental impact of packaging and transporting bottled water."
Crafts Council Executive Rosy Greenlees said:
"The Crafts Council is delighted to be part of the London On Tap initiative. As the national development agency for contemporary craft, we are always looking at ways of bringing craft to new contexts, and the competition to design a water carafe is an ideal opportunity to showcase the very best in contemporary craft to a wide audience."
The competition is open to all London designers and final year design students currently living, working or studying in the capital. Entrants are invited to design a 1-litre capacity glass carafe embodying the best qualities of contemporary design and craftsmanship, while meeting exacting criteria on sustainability. In addition, the design will need to be strong enough to withstand the pressures of commercial catering environments.
Judging the competition will be key figures from the worlds of design, hospitality and the environment, including celebrity chef Aldo Zilli; Zaha Hadid, architect of the London 2012 Olympic Aquatics Centre and Tony Juniper of Friends of the Earth.
- Designers can enter the competition online at http://www.londonontap.org/, where they will also find a full design brief, as well as a short film of the judges discussing the various requirements and functionalities of the carafe. The closing date is 31 July 2008. All short-listed entries will be prototyped and announced in September, with the winner announced in December.
